somehow,
we made it here.
The secret of change is to focus all your energy not on fighting the old, but on building the new.
-From the Socrates
In every era we have to shed an old skin. Fifty years ago we decided that pellets sprayed with flavor were “complete and balanced” because the bag said so. With some resistance, we’ll outgrow that too. Today’s fact we have to face is that all commercial kibble and wet food is ultra processed and carb heavy that is engineered for shelf life and not biology.
Good news we’re here to burn that playbook. We can feed them fresh the way nature intended. Unprocessed, nutrient rich and actually designed for the animals eating it. For thousands of years, cats and dogs have thrived on whole foods, not factory made pellets. In our quest to keep pets healthy, fresh feeding delivers nutrients in their most bioavailable form for them.
COMMERCIAL PET FOOD TAKES UP THE MAJORITY OF OUR PET’S DIET, YET SUPPLIES ONLY A FRACTION OF THE REAL NUTRITION THEY NEED.
MAYBE, JUST MAYBE WE COULD FIX THE MEAT TO FILLER RATIO. BECAUSE LAST TIME WE CHECKED, YOUR PETS WEREN’T EXACTLY BORN TO THRIVE ON SWEET POTATOES.
For us, this is not about fresh versus kibble or canned. We don’t care for that petty divide. The truth is, more pets are being brought into our lives than ever before and they deserve better than the illusion we’ve been sold in pet stores.
For too long, we’ve lived under the illusion from big companies that convenience and shelf life must also be good for them. We’ve been wrong. Dead wrong. And the numbers are here to prove it.
And as Wendell Berry once said:
People are fed by the food industry, which pays no attention to health, and are healed by the health industry, which pays no attention to food.
We’re here to break that cycle for pets
